Imagine if Canada had created a Hollywood North. Indeed, Canada’s first response to the primacy of Hollywood was the concept of creating a Hollywood North, it’s just that Hollywood in the States got a head start. Many of us are quick to assume that Canadian films are amateur, but in reality many of them are really well done. D.W. Griffith, an American director best known for the film Birth of a Nation, once said, “You in Canada should not be dependent on either the United States or Great Britain. You should have your own films and exchange them with those of other countries. You can make them just as well in Toronto as in New York.” Then why are we so quick to assume that Canadian films are amateur? Why don’t Canadians watch Canadian films?
Being aware of how Hollywood got a head start would probably help us understand why Canada fell behind in the production of films and, more importantly, will help us realize why American films are so dominant and popular. Canada was slow in entering the film industry because of three reasons. First, at the time when Hollywood was rising, there were no large cities in Canada (that’s not including Montreal but even then they did not have a huge population). This meant that there was no audience for their films. Secondly, there was no one willing to invest money into Canadian films. Canadians have been known to be more careful with their money, it’s the Americans who are the risk-takers. Lastly, there existed no national live theatre yet, like Stratford.
If one thinks about the average budget for an American film, roughly 120 to 200 million dollars, and compares it to the amount Telefilm Canada distributes amongst numerous Canadians directors annually, 110 million dollars, one can see why it’s a much harder task to create a Canadian film. On top of this, the American film studios have several millions of dollars to spend on advertising their films, which is a huge advantage because it gets a large amount of people to actually watch their films. Unfortunately, since Canadian movies do not have that advantage, most Canadians are simply unaware of the Canadian films that do exist so they will not go and see it.
The American film industry also had a huge head start and advantage because of the world wars – European film studios were being bombed during the wars, so American films filled the gap. American film studios have access to a lot more money, and especially in these days since they have these huge corporations such as Time Warner, Sony, and others controlling much of the media, they have the extra money needed to spend on advertising. The U.S. has had a huge cultural influence market and has a large population – so mass amounts of people paid to go see the American movies and that meant that the studios had money again to make bigger movies. Their diverse culture has also always been a big advantage to them, seeing as they had to make more accessible movies with simple plots and universal themes, and this attracted a wide variety of people, especially immigrants (the magic of American films is simply that they make films that everyone can relate to). Last and more importantly is that the Hollywood studios have been organized into the Major Motion Picture Association and that means they work together to promote their films, set up American movie chains in other countries and distribute their films globally.
So it’s not so much that Canadian films aren’t well done, or that Canadians are simply uninterested in their own films – it’s more than that. There is a much larger institution backing this up, making sure the American movies are globally dominating the film industry. When it comes down to the actual films that Canada is making, they are incredibly well done. Every year, Canadian films find a spot in Oscar nominations. Not amateur at all.